Hey there!

I'm Gui.

A Copywriter and Creative Technologist at Whybin TBWA Auckland
I like to do surprising work and especially Digital, Mobile and Direct Marketing projects. I also love extreme sports and surf, snowboard, and skydive as much as possible.


D&AD 2015 - Yellow Pencil and Wooden Pencil
Dubai Lynx 2015 - Grand Prix
Cannes Lions 2014 - Finalist
Cannes Lions 2013 - Silver and bronze
D&AD 2013 - In Book
One Show 2013 - Bronze
International Andy Awards 2013 - Gold
Dubai Lynx 2013 - Grand Prix
Cannes Lions 2012 - Bronze and finalist

My work has also been awarded at New York Festival, Clio Awards, London International Awards, AdFest, Epica, WPPed Cream, and Dubai Lynx. And I was part of the team who was ranked 4th and 6th agency in the world at Cannes Lions 2013 and 2011, and won Agency of the Year at Dubai Lynx 2011, 2012 and 2013.

My Work

Land Rover - Personal Extinction Prevention Book
Land Rover - Edible Desert Survival Guide
American Garden - Habanero Sauce
Land Rover - Calendar 2013
Kit Kat - Comedy Break Show
BBCA - Fartbomb
Land Rover - #LRinstaSurvival
Mentos - Pitch
Land Rover - Calendar 2012
Areej - Style Finder
Coca-Cola - Vending Machine
Al Noor - Donate Your Status
American Garden - Global Website
La Senza - Strip it!
American Garden - Bumpers Concept
Land Rover - Defender
Masdar - Brand Campaign
Nando's - Pitch

Like what you see?

Here's a bit more about me.

I was born on a computer almost 27 years ago. My dad being a technology professor,
I naturally grew up playing games, creating terrible websites and hacking my parents' attempts
at reducing the time I spent on the computer. With the development of the Internet, I became
interested in the possibilities it opened to create cool things, and eventually taught myself
web development languages. Wanting to have a bigger part in conceptualizing and loving to tell stories,
I became a copywriter but never lost my passion for digital.


Copywriter and Creative Technologist
Since January 2014, Whybin TBWA Auckland
Working on brands like ANZ, Tourism New Zealand, and Beat Bowel Cancer Aotearoa.

Copywriter and Creative Technologist
August 2010 - December 2013, Y&R Dubai
Worked on brands like Land Rover, Coca-Cola, Harvey Nichols,
Nestle and Unilever.

Intern Web Developer
April 2006 to August 2006, Turbulent Montreal
Developed the website for the TV Show Antarctic Mission.

Double Masters in Management and International Marketing
ESC Chambery Business School, France / University of Strathclyde, Scotland
Thesis: Impacts of olfactory images on consumers' attitudes and intentions.
Received the Alan Miller prize for best thesis.

Undergraduate diploma in Information and Communication Technology
IUT of Belfort Montbeliard
Senior project: Developing an MSN Messenger replica, using Flash Media Server

Drop me a line.

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+64 21 052 1728

Skype: @g.calmelet